Margaret Wallace is an American entrepreneur, gaming and media professional. In 2009, she co-founded Playmatics with Nicholas Fortugno in New York, New York. The company is dedicated to bringing rich user experiences to the Internet, in social media networks, and on a variety of connected platforms and products. In 2006, she was named one of the hundred most influential women in the game industry. With experience in creating both original IP and leveraging big brands in new ways, she is a recognized expert in the growing field gamification. She is also CEO of Shadow Government, Inc. — a social mobile start-up which recently raised a $1 million angel investment round to create an entirely new form of social gaming based on the gamification of real countries, systems, and worldwide events.
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